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Romanian partner advertising business 2Performant acquires Profitshare, companions with eMAG proprietor

.2Performant, a Romanian innovation and partner marketing solutions company, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to obtain the Profitshare affiliate networks in Romania and also Bulgaria from Conversion Advertising. Simultaneously, Dante International, the owner of eMAG, will definitely become an investor in 2Performant.On September 6, 2Performant's Board of Supervisors ended a preparatory agreement to get the Profitshare.ro and also Profitshare.bg affiliate systems owned through Sale Advertising S.R.L. as well as Sale Advertising And Marketing EOOD. The arrangement lays out the principles of the transaction and is certainly not lawfully binding, according to the business press pointed out through Economedia.The function entails the move of the Profitshare business lines coming from Sale Marketing S.R.L. as well as Conversion Advertising And Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A. (large number shareholder of Conversion Marketing S.R.L.) will certainly become part of business move deal as a sponsor." Once the Profitshare deal is actually completed, we will definitely broaden our present capacity as well as transform our client profile in both Romania and Bulgaria. Our experts still have a handful of essential actions to accomplish, but I am actually self-assured that the groups involved in the purchase on both sides will certainly handle to complete them successfully. We will certainly reveal our post-acquisition plans after finalizing the acquisition according to the ultimate contract," stated Dorin Boerescu, CEO and Founder of 2Performant Network.The purchase price is actually RON 4.3 thousand, and will be spent 55% in cash and 45% in 2Performant allotments through a financing increase.." 2Performant is actually a younger and dynamic business along with worths that resonate along with us. Our team expect that, after the purchase is actually wrapped up, the Profitshare company mixed with 2Performant is going to provide better worth to its customers," said Tudor Manea, General Manager of Dante International SA.2Performant also takes note that many measures stay to complete and settle the transaction, like the prosperous finalization of the due persistance study through 2Performant.Profitshare was actually introduced in 2012 and presently has a collection of 250 affiliate courses (featuring the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Picture source: the company).